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Our first zero-twist towel
The yarn we add during this process is called Solucell ‒ a special biodegradable yarn that dissolves when the towel is dyed, leaving a soft and voluminous product that is just as durable as a normal towel. What’s more, this yarn demands less carbon and 50% less oxygen to break down pollution in the water.
The benefits of a zero-twist towel
During the dyeing process, the loops open up more which makes the towel absorb more water and dry faster than a regular towel. The biggest benefit is, of course, that a zero-twist towel has that true teddy bear effect. No wonder we call it our fluffiest towel.